To gain an understanding of the current state of insurance and our users, I conducted interviews, created an competitive analysis document, and an empathy map. These documents helped me gain insights about what our users need and want from this product. I then created an Empahy map to synthesize my findings and developed my persona, Justin Lopez, to represent my target audience.

Once I determined what Justin's needs and goals were, I created a site map, user flow, task flow, and card sorting document to begin strategizing how information would be laid out for this website.

Once I had the information I needed, I created wireframes to help lay it out. I then designed a brand style tile, new logos and UI kit to bring out the messsage of what KAUS is about.

Bringing all of my design documents together, I created a high fidelity prototype to test my design desicions with users. I used an Affinity Map to create pull out common problems users had with my designs and applied revisions to the new version.

After updating my previous designs, I would re test my prototype again to new users. Once it is in a good place and ia approved by our stakeholders, I can start handing off the design to the engineering team.